Google’s money buffet

With Google being second only to Apple as the world’s most recognized brand names, why did the search engine company, which employs 55,000 people, even find the need to create Alphabet and risk sowing confusion?

The answer is that Google is not resting on its laurels, and it doesn’t want to become the latest hottest thing that’s been pushed to obsolescence in the manner that Facebook destroyed Friendster.

Much has been said and written about Google’s top brass taking another page from Warren Buffet, but Buffet cannot even claim authorship of the tried and tested business formula which Google has merely adopted as its own.

Diversify, diversify, diversify.

By creating Alphabet as a parent or holding company of Google and its many spin-off enterprises like Google Earth, Google wants to have the people and the resources to go beyond Google’s search-engine related business.

With Alphabet, Google is ready to take on any and all other fields under the sun, whether medicine or space exploration. With Alphabet, Google is ready to dine on a more diverse Buffet (pun intended) of money-making menus.

In fact, before Alphabet, Google already unveiled a Frankenstein-ish creation in Google-X (think of Powerpuff Girls and MojoJojo) as a company dedicated to germinating to full fruition the more outlandish and wild ideas that come Google’s way.

Sure, Page mouthed something about helping to improve the lot of mankind with the inventions or creations to come out of Alphabet. Still, he was not coy at all that Alphabet is also about making tons more of money.

Blogged Page: “We also like that it means alpha-bet which we strive for!” Alpha is return on investment above the benchmark.  Google wants investors to bet on that. –End- 

Image by: Fox News