Huwebes, Oktubre 15, 2015

Promotional peg

An insurance company claimed that Filipinos “value personal health” before citing its survey results     that disprove its general assertion.

According to the survey, 56 percent of Filipinos would rather rest on a couch than to exercise which is slightly better than Hong Kong’s 58 percent and the Asian average of 59 percent.

It averred that 30 percent of Filipinos belong to the so-called Generation O or individuals who are overworked, lack exercise and sleep.

So, did the figures support the claim that Pinoys “value personal health.” On the contrary, the figures tended to show that Pinoys may care little about their health.

Media pronouncements by corporate entities based on “surveys” should be taken with a grain of salt because oftentimes they are just “pegs” with which to segue enticements to avail of their products or services.

Months back, another firm, a seller of medical cards, came short of calling workers in the Philippines’ call centers as alcoholics with nothing more than anecdotal statements to back its claim.

Purportedly, on the average a Filipino call center agent consumes four to six drinks a week. The figure cited, of course, does not validate the claim of alcoholism because spread out in a  week, that’s not even one drink a day.

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